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    Tweed, Reinvented: Classic Texture Meets Modern Comfort

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    Tweed has long held its place in fashion history—a fabric that instantly conjures images of tailored blazers, Chanel-inspired sets, and timeless British countryside style. But if you think tweed is stiff, stuffy, or just for boardrooms, think again. This season, tweed is stepping into a new era—one where comfort and sophistication walk hand in hand.

    What Exactly Is Tweed?

    Traditionally, tweed is a woolen fabric with a tactile, woven texture made using different coloured yarns to create intricate patterns like herringbone, houndstooth, or checks. It's known for its durability and structure, which made it a staple in tailoring. But as fashion evolves, so does fabric innovation—and tweed is no exception.

    Today, tweed has been reimagined. No longer confined to thick, rigid forms, it’s showing up in soft, stretch-friendly knits that offer the same polished look with none of the restriction. This new take on tweed brings ease to elegance, offering pieces that look refined but feel like your favourite sweater.

    Tweed, But Make It Comfortable

    Our 2025 Neo Comfort collection captures this modern transformation beautifully with a standout piece: the Tweed Knit Cardigan in a stunning trans-seasonal shade of light teal. Think of it as deeper than aqua, delicately woven with navy and beige yarns to create a sophisticated, textured colourway.


    This cardigan blends the polish of a classic tweed jacket with the all-day comfort of a cotton-rich knit. Its harmonious pattern is finished with a sleek silver-tone two-way zipper, while the Olsen Henny fit offers a straight cut that flatters without feeling boxy. Mid- to heavyweight yet breathable, it's a true staple that transitions seamlessly from day to night, work to weekend.


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    Style It Three Ways: From Everyday to Elevated

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    Effortless Elevated
    (For Brunch or Appointments)

    Toss this cardigan over your favourite neutral tee and blue jeans and you’ve instantly elevated your casual uniform. The colour and texture add dimension while keeping things unfussy. Complete the look with loafers or ankle boots and a casual tote. It says you understand style—without trying too hard.

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    Polished Sporty
    (For Everyday Errands & Casual Days)

    Don’t reserve tweed for the office—make it your casual go-to by pairing this cardigan with a drawstring cargo pant in Caffe Latte and a graphic tee for a pop of personality. Scrunch the sleeves, add fresh white sneakers and a pair of statement sunglasses. It’s sporty meets posh, with just the right amount of effort.

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    Modern Power Move

    (For Office & Business Settings)

    Tweed may be expected at work—but not like this. Let the light teal tones shine by pairing the cardigan with ink blue separates, like a tailored skirt and blouse combo. Add navy pumps and minimalist gold jewelry for a refined yet modern take on professional dressing. It’s fresh, confident, and boardroom-ready.

    Style It Three Ways: From Everyday to Elevated

    Polished Sporty
    (For Everyday Errands & Casual Days)

    Don’t reserve tweed for the office—make it your casual go-to by pairing this cardigan with a drawstring cargo pant in Caffe Latte and a graphic tee for a pop of personality. Scrunch the sleeves, add fresh white sneakers and a pair of statement sunglasses. It’s sporty meets posh, with just the right amount of effort.

    Blog_Story_Image_1

    Effortless Elevated
    (For Brunch or Appointments)

    Toss this cardigan over your favourite neutral tee and blue jeans and you’ve instantly elevated your casual uniform. The colour and texture add dimension while keeping things unfussy. Complete the look with loafers or ankle boots and a casual tote. It says you understand style—without trying too hard.

    Blog_Story_Image_3

    Modern Power Move

    (For Office & Business Settings)

    Tweed may be expected at work—but not like this. Let the light teal tones shine by pairing the cardigan with ink blue separates, like a tailored skirt and blouse combo. Add navy pumps and minimalist gold jewelry for a refined yet modern take on professional dressing. It’s fresh, confident, and boardroom-ready.

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    So whether you're walking into a meeting or heading to your favourite café, this isn't your grandmother’s tweed. It’s time to embrace a texture that’s rooted in tradition but completely made for now—refined, relaxed, and ready for anything.

    Discover the Tweed Knit Cardigan from our FW25 Neo Comfort collection—and experience the modern side of timeless style.